In the world of commercial music the power balance has shifted – billions of consumers now have more pull than hundreds of thousands of recording artists.
It’s called democratisation.
The more people you have making decisions, and the more immediate the impact of those decisions, the greater the variation in choice. A large number of consumers have chosen to spend their collective music budget on a little bit of lots of different artists’ work, where previously a small number of record company executives had allocated it across a narrower spectrum on their behalf.
If anybody wants to argue that the price per impression on streaming services is too low, then it should be pointed out that the artist receives that minuscule sum every time their song is played, as opposed to an up-front lump sum when purchasing a record or CD. Divide the purchase price of a CD by the … Read the rest